An independent craft beer shop and tap room – owned and managed by husband and wife team Carl and Kelly – has opened in Chester.
Based on Watergate Street, the new store is the couple’s second, and follows on from the launch of Beer Heroes in Helsby.
With inspiration stemming from their own interests in craft beer Carl and Kelly Ball say their mission is: “To save the world from bland, boring beer!”
The independent business offers over 350 unique craft beers, both online and in store, with customers given the option to drink at the venue or take away.
The couple, who live nearby in Elton, have sold around 1,500 different bottles of beer since opening their Helsby store and place a strong emphasis on sourcing locally-brewed beers from across Cheshire and the North West.
The pair also believe CH1ChesterBID’s current ‘Love Local’ campaign, which encourages local residents to support the and boutique businesses in Chester, is incredibly important in growing the city’s independent community.
Kelly commented: “We’ve visited Chester plenty of times and really felt that there was a gap in the market for something like Beer Heroes.”
She added: “We spent a long time deciding on our second location, but Watergate Street really felt like a natural fit for us.
“The mix of independent and boutique stores is completely unique in the North West and the sense of community is incredibly strong.
“We’ve already made some great connections and are looking for more ways to come together with other like-minded independents in the city centre.”
Their new store features an open space called ‘The Vault’ which can host parties, events and even meetings for those wishing to indulge in an eclectic selection of beers and ales!