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Crewe dealership enters top 3 in the UK


Swansway Jaguar Crewe first opened its doors on 1st April 2017.

Since then, the centre has already scooped a number of awards from manufacturer Jaguar Land Rover.

Now it has won its most significant award yet, coming third in the Jaguar Retailer of the Year Awards 2018.

Head of business at Swansway Jaguar, Matt Hill, commented: “This is such a brilliant boost for the whole team here at Swansway Jaguar.

“We opened our doors at a time when trading conditions have been a little challenging – add to this the fact we had no previous customers to fall back on.”

There had been no Jaguar representation in the Crewe area for over 20 years.

“The whole team at Jaguar have worked tirelessly to launch the centre and to give the best possible service to customers,” added Matt.

“Finishing third, when there are 91 Jaguar retailers in the UK, after being open for such a short time is testament to the hard work of the whole team.”

Swansway Jaguar is part of the Swansway Motor Group which represents 14 brands across 20 locations, from Birmingham to Carlisle.