It’s inspired haircuts, clothing and of course the nation’s tv viewing habits.
Now, it seems, the hit series Peaky Blinders is even influencing people’s choice of favourite tipples.
Arley Hall and Gardens (home to Tommy Shelby who was played by Cillian Murphy in the BBC drama) is stocking its very own Peaky Blinders gin, rum and whiskey… and the specially-branded bottles are selling like hotcakes!
“We underestimated how popular they would be because our stock ran out in just a couple of weeks and that was during the quiet season,” exclaims general manager Steve Hamilton.
“Now we are fully open for spring and summer, we expect them to be flying off the shelves.”
Much of series 3 and 4 of the BAFTA award-winning show was set at Arley Hall, with the cast – including Tom Hardy and Helen McCrory – filming key scenes in the library and gallery as well as around the grounds.
Production of series 5, believed to be the final season for the show, is expected to return to the stately home later this year.
With more than two million viewers on BBC 2, and even more globally, the programme has drawn visitors to Arley Hall and the surrounding area and now those fans can go away with a drop or two of the Peaky Blinders lifestyle.
Viewers will know that Tommy Shelby is regularly seen sipping whiskey and a key thread to the storyline in the last series revolved around the Shelby family’s gin production.
The Black Country brewery Sadler’s, founded in 1900, once supplied 12 tied public houses believed to have been frequented by the real-life Peaky Blinders.
Now they are supplying bottles of booze to Arley and fans of the show.
Speaking about what does into making the branded beverages, fifth generation brewer Chris Sadler said: “Our whiskey nods to the gang’s favourite spirit, our gin to the 1920s’ cocktail culture and the black spiced rum is a modern twist on a traditional favourite.”
Chris, who is the firm’s managing director, added: “The craft spirits draw from flavours made popular during the gang’s heyday in the 1920s when immigrant communities introduced new ingredients, aromas and distilling methods.”
The Peaky Blinders gin, rum and whiskey – as well as a pale ale – are on sale at Arley Hall and Gardens’ shop, which is open daily from 10am to 5pm.
Visitors can also enter the hall where the key scenes were filmed on Sundays, Tuesdays and bank holiday Mondays.