Christmas in Chester is the star of the city’s first ever tv advert. The 30-second commercial went live in November on Sky tv channels.
The advert positions Chester as “the small city with the big Christmas welcome,” enticing viewers to visit during the festive season.
The four-week campaign will be broadcast to homes within a 90-mile radius of Chester.
The narrated animation reveals a variety of top Christmas attractions in the city, including the Chester Christmas Market, which first launched in 2013 and celebrates its sixth anniversary this year.
Carols in Chester Cathedral, a Christmas show at Storyhouse, cruises on the River Dee – and the city’s shops, hotels, restaurants and bars – all feature.
The commercial was the vision of Katrina Michel, Marketing Cheshire’s former CEO, who departed her role after overseeing five years of continuous growth at the organisation.
It was created by Jake Johnston and Nick Thompson.
Katrina commented: “Christmas is such a special time in Chester that we decided this was the perfect moment in the year to highlight the city as a desirable destination for both day trips and short breaks.
“We chose the flexible and targeted option of Sky Adsmart to ensure that our festive commercial campaign is broadcast straight into the homes of potential local and regional visitors.”
Carl Critchlow, BID manager of CH1ChesterBID (which supported the initiative), said: “Chester city centre has so much to offer consumers at Christmas; the unique shopping experience on The Rows, a mixture of quirky independent shops, along with well-known high-street stores, makes it a destination where you can find the perfect gift for loved ones.
“We feel that there’s no better place to be at Christmas than Chester city centre.”