Flour Water Salt exceeds £20k fundraising target in just 4 days


As we reported last week, Flour Water Salt in Macclesfield has set up a Kickstarter campaign to help fund renovations to its popular cafe in Market Place.

Owner Paul Robinshaw was astounded when he discovered the £20,000 target was exceeded in just four days!

Already a firm favourite on Macclesfield’s high street, Flour Water Salt launched the campaign on Monday 25th February.

The company will use the funds to complete a renovation to accommodate more customers as well as extending their menu to ensure the business is sustainable.



Despite the Kickstarter being four weeks in length, it took just four days  for supporters to pledge the support required.

Supporters will now benefit from a series of rewards, including bread making courses and tshirts.

Established and managed by Paul Robinshaw more than eight years ago, Flour Water Salt has made a name for itself selling award winning bread and pastries, both to the public and wholesale, which are all baked in Macclesfield by a skilled team.

It’s just over a year since the business expanded into its cafe premises in Market Place, while the Chestergate warehouse is dedicated to baking.



Paul Robinshaw commented: “We’re absolutely gobsmacked.

“The support we’ve received has been incredible and we would like to thank all those who have pledged and come into see us this week.”



Paul explained: “We’d already secured two thirds of the money for the renovation and this final push of £20k means we can complete the renovation.

“It illustrates that people want us to succeed on the high street. In these very challenging times, we are making it work as an independent business.

“We’ve become part of the community in Macclesfield employing a small team of 16 people.”

He added: “We’re a meeting place for people to come and relax in a space where people say hello to each other. They enjoy quality food and drink, made by a skilled team here.

“It shows there is still an appetite for a high street, but perhaps it is places that respond to the community that offer a personality which are popular.

“We are bowled over by the support.”

People are still able to pledge until the end of the month to help further boost the business’ plans.

Please click here to find out more.


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