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13 February, 2020

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From the archives – Cheshire’s first Sainsbury’s store

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Which Cheshire town do you think was the first to be graced by middle-class favourite, Sainsbury’s?

You probably guessed Wilmslow… and if you did you’d be correct!

The supermarket first opened its doors on Alderley Road, where it remains to this day, back in May 1978.

 

 

Advertising literature for the supermarket proclaimed: “Whatever Sainsbury’s put their name on has been selected by experts, is of the highest standard, and has been thoroughly tried and tested.”

We can’t help but imagine how excited the people of Wilmslow were to test and try their new local Sainsbury’s store for themselves.

They were able to pick up a selection of Sainsbury’s fresh meat, coffee, frozen peas and butter – as well as wine and washing up liquid. (What a time to be alive!)

 

 

The supermarket bragged that it’s shops bear a name that has been a trusted for over a century, and that its Wilmslow store was to continue its principles of good business, based on good value for its customers – “the very best at the very best prices.”

What are your memories of Sainsbury’s in Wilmslow? Let us know in the comments box below.

 

 

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