Now in its sixth year, Chester Pride is preparing to bring the city its most colourful event of the year this Saturday!
Chester Pride, celebrating diversity and the LGBT+ community, is open to everyone – with a wide range of activities taking place.
These range from the Pride parade kicking off the celebrations, to music legends including Marc Almond performing on the main stage.
Cheshire West and Chester Council has this year sponsored the Health, Life and Wellbeing Zone and is working with Chester Pride to raise awareness of the ‘Drink Less Enjoy More’ campaign.
The campaign aims to reduce anti-social behaviour related to drinking alcohol in the city as well as raising awareness of the hefty fines that you can receive.
People can be fined for buying a friend alcohol if they are clearly drunk.
Bar staff can also be fined and bars can lose their licence if they are found serving people alcohol who are clearly drunk. Individuals and bar staff can be fined up to £1,000 for these offences.
Cllr Louise Gittins of Cheshire West and Chester Council said: “We want you all to have fun at Chester Pride and stay safe, making sure you have an enjoyable day and evening in the city.”
She added: “Drinking excessive alcohol can have many negative consequences, including falls and anti-social behaviour.
“It also places a large burden on health, police and other public services.
“We are working with Cheshire Police helping to make sure people drink sensibly, creating a safer city for residents and visitors.”
Sandra Tyrie, director of the Old Queens Head pub, supports the initiative and will be helping to promote these messages during the event.
Sandra and her team will have a bar at Pride and has supported the Chester Pride event over the last few years.
Sandra said: “Chester Pride is such an enjoyable event in the city and we are proud to be a part of it.
“We are happy to support the Drink Less Enjoy More campaign as we want everyone to enjoy their day with friends and family and not have it end too early because they have been refused entry to a bar or are ill due to excessive alcohol.”
Chester Pride caters for all ages – with a Youth Zone, Vintage Pride, Health and Wellbeing Zone, Glitter Lounge, Chill Out Zone, plus much more.
The event (on Saturday 11th August) will commence with the Walking Parade at midday from Castle Square, followed by entertainment throughout the day and into the evening.