Mere wins Silver Flag Award at Sales & Service Excellence Awards
The Mere Golf Resort & Spa has scooped the Silver Flag Award at this year’s 59club Sales & Service Excellence Awards which took place on 27th February.
The event is now in its 7th year and honours the best golf clubs and resorts from around the country, recognising those that have constantly strived to achieve service excellence.
Following a visit by 59club mystery shoppers and testers, The Mere Golf Resort & Spa scored higher than other golf venues, allowing them to pick up the Silver Flag Award.
The 59club sets the benchmark for golf service throughout the UK and recognises venues for their commitment to guest satisfaction.
During the visit, the mystery guest evaluated the venue and awarded it on a points system, taking into consideration numerous factors.
Factors included the sales team, customer-focused service, the operations team, assistance in the golf shop, the quality of the Championship Golf Course along with the food and beverage management.
From this, each venue is marked independently to ensure a fair and unbiased representation.
General Manager Gary Johnson commented: “We are delighted to have won such a prestigious award that recognises our commitment to not just our Championship Golf Course, but also to our guest experience at The Mere Golf Resort & Spa.”
During the evening, there were 24 awards across a variety of categories such as Greenkeeper of the Year and Golf Manager of the Year.
The highlight of the night was the 59club Industry Benchmark awards - which are only given to the finest member clubs and commercial venues that achieve both the required standard of service, from the benchmarking criteria, and those that also provide excellent facilities for golfers to enjoy.
These are divided into three sectors: Gold, Silver and Bronze and often referred to as the ‘Oscars’ of the golf industry. During the awards, 59club awarded 13 Gold Flag, 6 Silver Flag and 6 Bronze Flag awards.
The Mere Golf Resort & Spa has won several other notable customer and industry awards, including: Best Luxury Hotel 2017 and Best Wedding Venue 2016 as voted by the EatDrinkSleep awards, the ‘Good Spa Guide’s 5 Bubbles Award’ 2016 for customer service, Team of the Year for Golf by Marketing Cheshire.
The venue was also shortlisted for Best Wedding Venue by The Asian Wedding Awards and received a highly coveted 84% rating from the AA - one of the highest possible for a 4 star venue.
Browns restaurant also has two AA rosettes and the resort has continually obtained a Certificate of Excellence from TripAdvisor since 2012.