Waitrose announcement elicits mock horror across Cheshire
Possibly our favourite supermarket (shhh… don’t tell Booths!) Waitrose has made a small tweak to the way it handles its free hot drinks offer.
In an email sent to customers this morning, the supermarket chain said: “Our myWaitrose free tea and coffee offer is one of the ways we thank our customers for shopping with us.”
(Yeah, we’re not keen that ‘myWaitrose’ doesn't have a space in it either, and we’re similarly displeased that the ‘m’ is not a capital letter. Anyway.)
They added: “We want all our customers to be able to enjoy a free hot drink when they shop with us in our branches,” before unleashing chaos amongst the chattering classes with the emails main thrust.
The next line duly announced: “From 3 April, we'll simply be asking myWaitrose members to make a purchase* before collecting their cup at the checkout.”
Now, don’t worry, that little asterisk just referred to a few exclusions - such as single-use carrier bags, tobacco, stamps, mobile top ups along with a few other items.
Ok, you’re looking worried. The other items are: e-Top up vouchers, lottery tickets, gift vouchers, cashback, infant milk formulae, car park charges, fuel and delivery charges. (Retailers are required by law to exclude infant milk formulae from any marketing promotions by the way.)
The upmarket supermarket then attempted to allay customers’ concerns by finishing the email: “We would like to thank you in advance for your understanding,” before adding: “If you have any questions about this, please either speak with a Partner in your local branch.”
All of this, of course, comes in the wake of the hilarious blunder last week which saw the supermarket selling empty jars for £2 whilst a full jar of lovely Bonne Maman jam was priced at £1.71 meaning consumers were forking out a whole 29p extra for a jar containing nothing but air! Outrageous!
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