Local business crowned top VW dealer group in UK


Crewe based, family-owned and run, Swansway Motor Group has been crowned Volkswagen Dealer Group of the Year 2018 at the manufacturer’s One Business Awards.

Swansway, which owns and runs two Volkswagen centres (including Crewe Volkswagen on Weston Road in the town) pipped 200 other dealerships to the title.

Swansway’s Wrexham VW came top of them all, with Crewe VW in fifth, meaning Swansway Group was named as the Volkswagen Retailer Group of the Year 2018.

A jubilant Swansway Volkswagen brand director Ben Gilbert, commented: “What a brilliant result Number one in the UK!

“I’m so pleased for every single member of the teams at Crewe and Wrexham, they are all fantastic and this shows that hard work really does reap rewards.”

The Volkswagen One Business Awards are a celebration of dealers’ scorecard results, which requires outstanding performance in all areas, all of the time, with an emphasis placed on great customer service.

An elated John Smyth, Swansway Group director, added: “What a result!

“I am absolutely delighted for the group, winning a manufacturer’s award takes consistent hard work and determination.

“I want to say massive congratulations to our Volkswagen brand director, Ben Gilbert; Crewe Volkswagen brand manager, Andy Poole; with special thanks to Gary Wood and his amazing Wrexham team for taking their dealership to number one – what an achievement!”