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2 April, 2020


Music-loving business students win enterprise award


Entrepreneurial students studying business at Cheshire College – South & West’s Crewe campus have won a Young Enterprise award for their innovative new product, Festibag.

The team of 11 students, called Illuminite, won ‘Best Trade Stand’ and came in as runner-up for ‘Best Company’ in the Young Enterprise Cheshire and Warrington finals held at Radbroke Hall in Knutsford.

With attendance at music festivals in the UK at an all-time high, the team developed a business idea centred around producing festival bags.

Jasmine Alsop from Tarporley, MD of Illuminite, explained: “We were given the challenge by our tutor Suzanne Davies to create a business idea.

“As a team we all shared a love of music and had all attended festivals. So we came up with the concept of a festival bag which includes all your festival essentials.”

Ben Berry from Northwich, the YE firm’s operations director, added: “It’s been a fantastic experience.

“My role is operations director and I’ve had the chance to work with everyone on the project.

“From finding wholesalers to ordering products to contributing to the presentation for the competition; I’ve been involved in every aspect of setting up the company which I’ve really enjoyed.”

The bag, branded Festibag, includes 16 essential products including rain poncho, portable charger, hair bobbles, toothbrushes, deodorant and hand sanitizer wipes.

The company was set up with money invested by Crewe and Nantwich Lions Club. The student team then designed the product, bought stock, created the brand and launched a website.

Suzanne Lockwood, from Young Enterprise, said: “Our Young Enterprise Company Programme is an annual competition for 15 to 19 years olds to set up and run their own business.

“Over the course of a year groups of students create and run real profit-generating businesses under the guidance of an expert business volunteer, developing real and tangible skills to set up a business or take into their future career.”

Young Enterprise is the UK’s leading charity that empowers young people to harness their personal and business skills.

The team will now progress to the competition’s North West regional finals on 9th May in Liverpool.

Tom Dunlop, president of Crewe and Nantwich Lions, commented: “The ethos of the local Lions Club is to support young people.

“We’re delighted to be able to help Cheshire College – South & West’s business students develop their business idea and it’s wonderful to see that they’ve already made such a success.”

To order your own Festibag, visit