Northwich BID campaign to promote independent businesses


The Northwich Business Improvement District (BID) has launched a campaign to promote the town’s independent retailers.

Currently, Northwich boasts over 150 independently run shops which sell a variety of unique, original items – however not everybody knows about these hidden gems.

As a result, the BID has created the #NorthwichIndependents social media campaign which will see a series of videos featuring interviews, store displays, products and opinions on the town’s independently run businesses.

Northwich BID Manager Jane Hough explained the aims and objectives of the initiative.

She said: “The campaign has been thought up to shine a spotlight on a number of independent businesses, and the people who work for them behind the scenes.

“Northwich really stands out in Cheshire as a hotbed of successful independent retailers and when people discover them they’re always blown away by the varied nature of the shops here and the top quality products they sell.

“We want to try and give them a helping hand and raise awareness of our Northwich Independents, and we felt a series of videos would help people understand what the town offers and the brilliant services that are on their doorstep.”

Businesses featuring include: AJ Parkes Jewellers, Cash Generator, Crafty Stitches, CRS Consultants, Curtain Magic, Danebridge Pharmacy, Dixon Rigby Keogh, Firthfield Pets, House of Quirk, Kanya Bistro, Northwich Art Shop, Salty Dog and The Wow Shop.