The Northwich Business Improvement District (BID) has launched a brand new website to raise awareness of the many projects and initiatives it delivers and to let people know about the work the organisation undertakes within the town.
Since receiving the ‘yes’ vote in June 2014, Northwich BID has invested in additional projects and services to enhance the competitiveness and attractiveness of the town to help businesses grow and prosper.
This has included developing a progressive marketing strategy and brand for Northwich that attracts local residents and visitors, while also positioning the town as a destination with a difference.
A website, ‘Visit Northwich’, was set up in 2015 to promote the town and is viewed by thousands of people each year, however the BID team felt it was necessary to create a standalone site which purely advocates the BID and allows people to learn exactly what they do, as BID Manager Jane Hough has revealed.
“The new site allows people to meet the team, check out our business plan, explore the BID’s journey so far and find out the latest news from the BID area; it’s a comprehensive site and we’re more than happy with the outcome.”
As well as developing a new website, Northwich BID has also been busy planning for a series of exciting events that are coming to the town later in 2018 which are designed to pull in big crowds.
These include the 2018 Northwich Festival of Arts which will celebrate creativity and local artists, while Northwich In Bloom is set to transform the town with colour.
Planning is also under way for the summer and Christmas extravaganzas with the challenge of increasing 2017’s impressive footfall figures on these event days.
Learn more about the Northwich Business Improvement District by visiting the new website here: www.northwichbid.co.uk