Well-known bakery and continental cake shop Patisserie Valerie is set to join the growing number of retailers set to come to Northwich town centre over the coming months.
As well as providing a range of hand-crafted celebration cakes and traditional favourite pastries, the new 2,200 sq ft store will have an 81-seater cafe where local residents can spend time with friends and family and enjoy afternoon tea.
Cheshire West and Chester cabinet member for economic development and infrastructure Cllr Brian Clarke is among those pleased with the news.
Cllr Clarke said: “We’re delighted about this latest signing and pleased with the attention Barons Quay is attracting at this time, particularly on the back of recent announcements that H&M, Sports Direct and The Entertainer toy store are coming to Northwich.
“We are certain that this will continue and that very soon we’ll be able to share even more good news for the town.
He added: “The council has always believed that Barons Quay would fulfil its real potential and we’re well on the way to achieving our goal of creating a vibrant and bustling town centre, one that people from the local area and beyond can be proud of.”
Paul May (CEO of Patisserie Holdings PLC, which owns Patisserie Valerie) commented on the opening: “We’re very excited to be opening a new store in Northwich as this is a new location for us; presenting a great opportunity for us to reach a new customer base.
“This newest addition to the Patisserie Valerie family is the next step towards achieving our goal of opening 20 new stores annually!”
Barons Quay is just one part of the wider regeneration plans for Northwich town centre, which also includes redevelopment of the Weaver Square area, which is currently undergoing a master planning process.
Patisserie Valerie was first opened in Frith Street in London’s Soho in 1926 by Belgian-born Madam Valerie.
She came to London on a mission to introduce fine continental patisserie to the English.
During the Second World War the Frith Street premises were bombed by the Luftwaffe and Madam Valerie subsequently set up shop around the corner, in Old Compton Street, where her legacy continues to this day in the chain’s Soho branch.
A date when the Northwich store will open has not yet been announced.