Annual Christmas lights switch-on attracts thousands to Chester

CH1ChesterBID hail event a glowing success

The Twelve Days of Christmas themed parade in Chester this week has been hailed a glowing success by organisers CH1ChesterBID who say the spectacle helped kick-start the festive season in the city.

Chester was brimming with Christmas spirit as more than 15,000 people made their way into the city centre for the annual Christmas lights-switch on and parade.

This year’s event took place on Thursday 16th November and included the Twelve Days of Christmas themed parade starting from the Town Hall and making its way through the city’s streets.

This year’s extravaganza saw Santa and his elves spreading festive cheer - and the parade also included Chester’s popular Christmas elves ChELfie and ELFie who posed for selfies.

Chester’s much-loved brass band led the parade and performed a range of Christmas classics as lights were switched on.

“The annual lights switch on and the Twelve Days of Christmas parade really brought the magic of Christmas to Chester city centre and it was fantastic to see so many people enjoying this year’s festivities,” commented Carl Critchlow, BID Manager at CH1ChesterBID.

“We’ve been working tirelessly to ensure that this Christmas is better than ever and we’ve already had some wonderful feedback about the parade.

“The atmosphere was superb and the city’s streets were packed – we think the turnout was even better than last year when we had a record 15,000 people in the city centre.

“We’ve got an amazing programme of family-friendly activities that run right up Christmas Eve, so we hope everyone takes the opportunity to enjoy Christmas in the city centre with us over the next few weeks and celebrate the holiday season in style.

“There really is no place like Chester at this time of year.”

Storytelling with Santa is a unique addition to the celebrations in Chester this year. Taking place at Storyhouse between 18th November – 17th December, the festive experience gives children the chance to meet Santa and write their Christmas wish lists with the help of friendly elves.

ChELFie and ELFie will also be out and about in the city centre every weekend until Christmas.

As well as this, family favourite Christmas movies including a Frozen sing along and The Snowman are also being shown at the Grosvenor Museum.

For more information about all the events and activities taking place in Chester this Christmas, stay tuned to So Cheshire on line and on social media.

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