Crewe Jaguar dealer gets behind Sandbach RUFC
Discipline, commitment, drive and a fierce loyalty to the team - rugby union demands all this and more of its players, and Sandbach RUFC 1st XV possess all these qualities in abundance.
That’s why, when Swansway Jaguar in Crewe was looking to sponsor a local sports team, the camaraderie and determination of the Sandbach team made it the perfect choice for the new high-end vehicle dealership.
Matt Hill, head of business at Swansway Jaguar, explained: “We wanted to support a local sports team; it’s something we do across all the Swansway sites, we believe in the importance of sport in bringing communities together and providing a real focus for local people.
“Sandbach RUFC has a rich history in the local community, and has teams for all ages and all abilities; men, women, boys and girls, all are welcomed,” he added.
The team popped along to the dealership recently to say ‘thank you’.
Will Stockdale, director of rugby at Sandbach RUFC, sad: “The club is delighted to partner with the iconic Jaguar brand and with local business, Swansway Motor Group.
“We share the Swansway values of caring, honest and proud and we look forward to winning plenty of games wearing the new Swansway Jaguar kit!”
Swansway will initially be sponsoring Sandbach 1st XV for two seasons.
The deal continues Swansway's spending spree, as earlier in the year the firm sponsored Chester Football Club's Bumper's Lane stadium.