Sports retailer, Sports Direct is the latest to exchange contracts with Cheshire West and Chester Council to open a new store at Northwich’s Barons Quay.
The retailer is said to have outgrown its existing premises in the town, and has taken the decision to expand its business by creating a new, high quality store in a prime location in Barons Quay.
It will be approximately 15,000 sq ft in size, and there are also plans to include the company’s fashion brand, USC.
CWAC cabinet member for economic development and infrastructure, Cllr Brian Clarke said: “We welcome the news that another big brand, high street store is coming to Barons Quay.
“Coming on the back of the fashion retailer announcement in May and last week’s news about The Entertainer coming to Northwich, we remain confident that more announcements will follow soon.”
(Read more: The Entertainer to join Barons Quay)
Cllr Clarke added: “Our long-term vision has always been to create a vibrant town centre where local residents can shop, live, work and enjoy leisure time, and this latest news goes a long way towards our ultimate goal.”
This latest announcement takes the occupancy rate of Barons Quay up to 60%.
A Sports Direct representative said: “We would like to thank Cheshire West and Chester Council for its support, and we look forward to having a fantastic relationship with customers at Barons Quay.”
The council added that it is committed to the wider regeneration of the town centre, which continues with its masterplan proposals for Weaver Square (read more).
Residents have been asked for their views on the potential development of new housing, a public services building and a multi-use public area that could see live music, cultural events and a market offer right in the heart of the town centre.
The current proposals will complement the £129m already invested in the town.