Swansway Group goes racing


Family owned Swansway Motor Group has become yard sponsor of local horse racing yard, Oliver Greenall Racing.

The yard is based in Malpas, at Stockton Hall Farm, surrounded by Swansway’s Crewe and Chester dealerships.

Swansway Group director, Peter Smyth explained what led to the partnership: “We’re a family owned and run business, and we strive for excellence in everything we do, so we recognise that others who have the same goals.

“It was so clear to that Oliver and his team, strive for excellence in everything they do and that doesn’t just mean winning races, it shows in the way they care for the horses”.

Swansway runs twenty-two dealerships in all – from Birmingham up to Carlisle – with six of those based close to the Malpas yard, in Crewe and Chester.

A delighted Oliver Greenall commented: “It’s great that Swansway – which is a highly successful, family business – recognised that our yard, which is in its infancy, shares their values and desire to strive for excellence.

“The team here at Stockton Hall Farm are determined to achieve great results and we work towards that goal every day.”

Oliver added: “I know the teams at Swansway are passionate too, making sure every customer goes away delighted; so, we make a great pairing and I look forward to some exciting collaborations in the future.”

Swansway Motor Group operates fourteen franchises including: Audi, Land Rover, Jaguar and Volkswagen.