Cheshire East Council has appointed consultants to develop a new vision, strategy and ‘route map’ for Macclesfield.
They plan to deliver jobs and economic growth in the town centre, and provide developers and investors with the confidence and certainty needed to bring forward investment.
Cushman and Wakefield will lead the team, with input from engineering firm WSP and Open, who specialise in designing and planning urban environments.
Professor Cathy Parker, from the Institute of Place Management at MMU, has also been appointed as an independent expert to advise and support the team.
She will have particular involvement in advising engagement with local stakeholders.
Cheshire East Council said it is keen to ensure that the exercise draws on local knowledge and is informed by the views of local residents, business and other stakeholders.
They will engage with local people at various stages in the process.
The programme of work is available to view on the regeneration pages of the council’s website.
Cllr Ainsley Arnold, CEC cabinet member for housing, planning and regeneration, said: “Macclesfield has many unique advantages and continues to perform well compared with many places – but it is not immune to the difficulties all town centres, up and down the country, are facing.
“The council is responding to this with a clear vision and strategy, so we can direct our efforts and resources where they will be most effective and have the greatest impact.
“We have secured an experienced and knowledgeable team and I look forward to seeing the output from this work and hearing the views and ideas of the public.
“This will enable us to be clear about where our priorities should lie in doing what is within our power to help revitalise Macclesfield town centre.”