Brio Leisure selected for government guide


Cheshire West and Chester Council’s arms-length leisure company, Brio Leisure has been chosen by the government as a shining example of affordable leisure opportunities.

Brio Leisure has joined a select group of UK organisations telling their story in this year’s prestigious Parliamentary Review, which highlights high standards of practice in different industries across the country.

Cllr Louise Gittins, CWAC cabinet member for communities and wellbeing, commented: “Brio’s inclusion in the Parliamentary Review is a great achievement and complements its effective relationship with Cheshire West and Chester Council.

“Brio is owned by the council but it operates independently and has a culture which is dynamic and forward looking.

“It is a vibrant, award winning brand which has become well established in our community.”

Brio is based in Chester and operates leisure facilities across Cheshire West – including gyms, swimming pools, fitness classes, team sports, and outdoor pitches and even track athletics.

It operates ten leisure centres, and supports social wellbeing with a vast range of entertainment and events from its three entertainment venues.

Brio aims to help tackle public health issues such as childhood obesity, sedentary lifestyles and social isolation by offering residents services which improve their health and wellbeing.

The Parliamentary Review is sent to over 500,000 leading business executives, policy makers and other relevant individuals.

In recent years, it has featured forewords by Caroline Lucas, Lucy Powell and many other prominent political figures.

Its release was marked by an annual gala in the Palace of Westminster which was attended by managing director of Brio Elly McFahn and company chairman Anthony Annakin-Smith.

Elly enthused: “Brio’s inclusion in the Review is testimony to the hard work of our team. We want to make a real difference to local people’s health and wellbeing.

“We know we have a key role in helping with issues such as childhood obesity, sedentary lifestyles and social isolation and we can help reduce the strain on the NHS.”

Anthony added: “We are delighted that Brio has been recognised at such a senior level, endorsing the important work that Brio does for the citizens of Cheshire West.

“We will continue to explore exciting new opportunities to work with partners such as the NHS and to pursue innovative ways to help more people become happy, healthy and active.”