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CH1ChesterBID’s new five year plan for city centre

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CH1ChesterBID manager Carl Critchlow

 

Chester’s Business Improvement District (BID) team is campaigning for a second five-year term.

CH1ChesterBID’s manager, Carl Critchlow has revealed how the BID hopes to continue its work and has outlined a range of improvements he and his team aspire to see brought in Chester.

CH1ChesterBID’s vision is to create a city centre ‘fit for the future’, with the introduction of city-wide wifi, and a diverted giving scheme.

These are just some of the new initiatives contained as part of the first 12 months of its proposals.

Carl promised that he and his team will continue ‘making things happen’ in Chester city centre and unveiled a brand-new, five-year plan of proposed improvements.

The BID’s first term is coming to its end, and a re-ballot will be held this summer for businesses to decide whether they’d like it to continue for a further five years.

CH1ChesterBID has consulted with the businesses throughout the city centre to come up with its proposals.

The organisation says the plan has a strong focus on making Chester a city fit for the future through improved digital infrastructure, as well as looking at ways to increase footfall, dwell time and consumer spend.

It’s estimated that over £2 million in private sector investment could be generated for city centre improvements over the five years if CH1ChesterBID secures another ‘yes’ vote.

Other plans in the pipeline include a host of new business forums to ensure city centre businesses continue to have a powerful voice.

The implementation of a ‘Chester Gift Card’ to incentivise return visits, supporting both independent and high street stores, is also outlined in the plans.

Carl Critchlow commented: “Now, more than ever, our city centre businesses need a team that will support them and champion a better trading environment to ensure future success on our high street. 

“Our objective over the last five years has been to enhance the city centre experience and it’s something we strongly believe we’ve accomplished. 

“We’ve played a leading role in incredible events – including the annual Christmas parade and light switch on – supported the night time economy, continuously cleansed the streets and provided the city with two of its most recognisable faces: our much-loved welcome ambassadors Luka and Monica.”

Carl added: “We’ve listened to the needs of local businesses and we’ve made things happen.

“Now we want to build on everything we’ve achieved and do even more to benefit our local economy.”  

CH1ChesterBID’s first term began in 2014. It’s funded by city centre businesses and has invested more than £2.5 million into the city centre.

The new business plan would see a further £2 million invested through until 2024.

Carl continued: “We’re ambitious about the future and have some really fresh ideas.

“It’s crucial that businesses take the time to register their vote and support us during the renewal ballot.”

The renewal ballot will take place between 7th June and 4th July 2019.

All businesses within the city centre catchment zone with a rateable value over £18,000 will be eligible to vote.

In order to be successful, the BID vote has to achieve the support of at least 51% of the total rateable value in the area and at least 51% of the number of eligible businesses.

The results of the ballot will be announced on Friday 5th July 2019.

 

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