Pictured: Claire Dale and her mum Irene
Alderley Edge resident Claire Dale has teamed up with skin cancer charity Skcin to launch ‘MASCED’, the UK’s first online melanoma and skin cancer education programme for the health and beauty industry.
The charity is calling for professionals to receive melanoma and skin cancer early detection training – free of charge – using the MASCED accreditation programme.
Skin cancer is the UK’s most common (and fastest-rising) form of cancer.
Melanoma, the deadliest form of the disease, is now one of the biggest cancer killers in 15-34 year olds. Experts estimate that by 2024 melanoma will become one of the most common forms of all major cancers.
If caught early enough, there is a strong chance of survival, yet people often don’t know what to look for or how to spot the early signs and symptoms.
Skcin, the country’s leading skin cancer prevention and awareness charity, has launched the UK’s first online accreditation aimed at the hair, health and beauty industry.
More than a quarter of a million people are employed across these sectors, and they see clients up-close on a regular basis.
These professionals have the opportunity to observe changes that may occur on their clients skin, particularly in areas that people wouldn’t easily be able to see themselves – this puts them in a powerful position.
By taking the time to ‘swot up’ on skin surveillance, and by finding out how to identify suspicious lesions, health and beauty professionals could detect the early signs of skin cancer and advise their clients to take action.
This could prevent disfigurement through surgery, and when it comes to spotting melanoma early, it could even save lives.
Organisations and individuals can register their interest online at www.masced.uk to take part in the accreditation scheme and to receive the accessible online training.
They will receive free information and expert training through the MASCED programme on how to encourage their clients to be skin aware. They’ll also find advice on good skin safety practices as well as details of changes to look for in clients’ skin and referral advice.
Beauticians Jenny Quarrell and Jenny Lennard said: “We feel this programme enables us to give our clients the best advice on the overall care for their skin. This is a welcome extension of the advice we give.”
Claire Dale, campaign manager at Skcin, added: “I am passionate about early detection and awareness after losing my mum to this deadly disease.
“If MASCED had been around when my Mum was visiting her beautician and hairdresser regularly maybe her melanoma could have been detected early.
“My goal is to make MASCED to be a standard part of training for health and beauty professionals.”
Marie Tudor, business development manager at Skcin, added: “This programme fits with the Government’s 2020 Skin Cancer Vision which looks to make positive steps in combating skin cancer.
“One vital issue that has been identified is how to improve the early detection of melanoma.
“I believe our MASCED accreditation programme will make a huge difference and is positive addition to our portfolio of existing educational intervention schemes and resources.”
Skcin was set up in 2006 in memory of Karen Clifford, and has dedicated its work for over 10 years to the prevention and early detection of all types of skin cancer through their bespoke and diverse national accreditation campaigns.