It sounds like something straight out of the Jeremy Clarkson school of motor sports – how to promote your upcoming rally: simple! Chuck a car off a Welsh mountainside, of course!
In fact it was a stunt coordinated by Cheshire firm Dayinsure along with Wales Rally GB, Zip World and Slate Mountain, to produce a viral video raising awareness of the UK’s forthcoming round of the FIA World Rally Championship.
Filming took place at the Llechwedd Slate Caverns visitor attraction.
The venue is home to Zip World Titan, the largest zip zone in Europe, and – without giving the game away – both Slate Mountain and Zip World feature heavily in the #Skydriver video.
The 90-second video stars Matt Edwards, the ace who’s currently leading the Prestone MSA British Rally Championship, plus a brief cameo appearance from Elfyn Evans who won last year’s Wales Rally GB.
Evans made history as the first, and only, Welsh driver to win a round of the FIA World Rally Championship.
The stunt is believed to be the first-ever feat of its kind performed anywhere on Earth.
Watch the #Skydriver video here:
You can also watch a behind-the-scenes, #InsideSkydriver making-of, video here: